Lead-to-Client Funnel Design on GoHighLevel

Lead-to-Client Funnel

Gohighlevel Sales Funnel

Project Overview

The client, a vocal coach, needed a fully automated sales funnel to convert cold leads into discovery calls without spending hours manually following up. They were using multiple disconnected tools and wanted a simple, streamlined system inside GoHighLevel that could run 24/7.

Objectives

The primary objectives for this project were:

Build a high-converting 3-step funnel (landing → booking → thank you)

Automate lead follow-up with email and SMS workflows

Set up a CRM pipeline to track lead movement

Reduce no-shows and improve booking rates for coaching calls

Approach

Funnel Strategy & Wireframing

I started by mapping out the user journey—from landing page to booking confirmation. The goal was clarity, minimal friction, and fast action.

Funnel Design

I designed a clean, mobile-friendly landing page with a bold headline, compelling CTA, and trust-building client testimonials. Booking was embedded with a GoHighLevel calendar for smooth scheduling.

Automation & CRM Setup

I created a multi-step workflow that triggered a warm welcome email and two gentle SMS reminders before the booked session. I also built a visual pipeline to track lead progress (New Lead → Booked → No Show → Converted).

Testing & Optimization

Before going live, I tested all forms, workflows, and triggers. I also set up email notifications for the client so they could follow up if a prospect didn’t book after opting in.

Results

Funnel conversion rate: 31% in the first 2 weeks

Booking rate increased by 65% compared to the client’s old setup

Reduced no-shows by 40% through reminder automation

Client now saves over 10 hours/week on manual follow-up

Conclusion

This project proved that when strategy meets smart automation, you get real results. By consolidating tools and focusing on a user-friendly funnel, we turned a chaotic system into a client-booking machine. The client now has a scalable, evergreen sales system—and more time to focus on serving, not chasing.

Project Information

Clients: Danielle Zuber Pro.

Categories: Gohighlevel Setup

Services: Sales funnel & automation

Date: Oct 2024

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