Course migration

Kartra to GoHighLevel

Project Overview

A well-established online education brand was managing 90+ digital courses inside Kartra—but high monthly costs, limited customization, and clunky automations were slowing their growth. They needed a full migration into GoHighLevel, including:

  • Course hosting
  • Checkout pages
  • Email automation flows

They wanted zero disruptions for current students and a scalable setup for future launches.

Objectives

The primary objectives for this project were:

  • Migrate 96 individual courses (videos, PDFs, access settings) to GoHighLevel’s membership area
  • Recreate and improve checkout pages for all courses
  • Transfer and optimize email automations for onboarding and upsells
  • Maintain tagging, segmentation, and access control throughout
  • Ensure a clean, organized course layout for admin and students

Approach

  • Inventory & Structure Planning

I began with a full course inventory, categorizing them by level and audience. This helped plan the folder structure in GoHighLevel’s membership dashboard and ensure scalability.

  • Course Migration & Design

Each course was recreated inside GoHighLevel’s membership builder with branded layout, module progress, and downloadable resources. Video content was re-hosted with optimized thumbnails and lesson navigation.

  • Checkout Page Setup

I designed modern, mobile-friendly checkout pages with Stripe integration, connected each product to the appropriate course, and tested upsell/downsell logic for seamless flow.

  • Email Automation Migration

All Kartra email sequences were re-mapped, rebuilt in GHL, and optimized with conditional logic (access granted, cart abandon, course completion, upsell follow-ups). Tags and triggers were used to personalize content delivery.

  • Testing & Rollout

Each automation, access level, and payment route was tested across multiple user roles. Once verified, I handed over a master snapshot and walked the client through managing it.

Results

  • 96 courses successfully migrated without content loss
  • Checkout pages now convert 22% higher due to simpler UX
  • Email sequences improved engagement by 33% with smarter automation
  • Reduced platform costs by $350+/month
  • Created a reusable course system that can support 100+ more programs

Conclusion

This was more than just a migration—it was a transformation. By moving from Kartra to GoHighLevel, the client unlocked faster funnels, smarter automation, and full control over their content. The new setup is clean, scalable, and built for long-term growth.

Project Information

Clients: Arabelle Yee Int

Categories: Gohighlevel Setup

Services: Membership & Course Migration, Checkout Page Setup, Email Automation, Tagging & Snapshot Delivery

Date: April 2025