Conversion-Focused

Life Coach WordPress website

Project Overview

A certified life coach came to me with a basic DIY website that lacked structure, clarity, and mobile responsiveness. Despite great content and valuable services, the site wasn’t converting visitors into leads—and the blog section was barely visible.

She needed a WordPress website that felt premium, looked clean, and guided users to book discovery calls or sign up for her lead magnet.

Objectives

The primary objectives for this project were:

  • Redesign the website with a clear visual hierarchy and mobile-friendly layout
  • Create a high-converting landing page for her free guide opt-in
  • Integrate blog posts in an engaging, SEO-friendly format
  • Improve navigation, speed, and user experience (UX)

Approach

  • Strategy & Wireframing

I started by understanding her goals: more leads, more discovery calls, and better content visibility. I mapped out a structure focused on clear CTAs and created wireframes using Elementor.

  • Design & Development

Using the Hello theme + Elementor, I designed a clean, modern homepage with a focus on trust (client testimonials, transformation stories, certifications). The opt-in form for her free guide was placed above the fold and repeated after scroll.

  • Blog & SEO Setup

I styled the blog page to feel more like a wellness magazine—using featured images, categories, and easy-read formatting. I also installed Rank Math and set up basic schema and keyword structures.

  • Optimization

Finally, I optimized the site for speed (with caching and image compression), ensured full responsiveness, and added a thank-you page that linked back to her calendar booking system.

Results

  • Bounce rate dropped by 35% within 3 weeks
  • Email opt-ins increased by 72% after launch
  • Blog traffic doubled thanks to improved SEO and layout
  • Client reported more discovery call bookings directly from her homepage

Conclusion

This project proved what good design and smart structure can do. We turned a low-converting website into a lead-generating platform—without overwhelming tech or endless plugins. Now, the client has a site that reflects her brand, engages her audience, and grows her list consistently.

Project Information

Clients: Fementor

Categories: WordPress Setup

Services: Website Redesign, Landing Page Design, Blog Setup, SEO Optimization

Date: March 2024

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